Major League Soccer (MLS) side Sporting Kansas City has entered into a new sponsorship agreement with Boulevard Brewing Company.
The
local brewery becomes the official craft beer sponsor of the team for a
five-year period, expanding on a previously informal partnership
between the two Kansas City organisations.
As
part of its commitment, Boulevard will title sponsor the Boulevard
Members' Club at Kansas City’s Sporting Park. No financial terms were
released.
"The
synergy between our two brands has been incredible, so we're obviously
thrilled to continue the partnership in an even bigger way," said Andy
Tretiak, the clubs’s chief marketing officer. "We're already working on
some cool new programmes for the upcoming season."Boulevard's director of marketing Jeremy Ragonese added: "This has been in the works for a long time. Our mutual fans have been outspoken in their support for an alliance between Boulevard and Sporting KC, and their passion for our brands makes this a natural fit."
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